If you’ve traveled by airplane in the past few years, you’re familiar with the frustrations of endless lines, high costs, and flight delays, often to spend hours in an uncomfortable economy-class seat. Flying commercial isn’t something that people do for fun. It’s just a commodity – a way to get from here to there.
Patients navigating the world of healthcare can feel the same way. As healthcare becomes more commoditized, they may view every dental visit as basically the same, regardless of the dentist: just another uncomfortable and expensive—but necessary—experience.
Here are a few tips to help your practice to stand out from the rest by upgrading your patients to first-class care:
Ask around, and you’d be hard-pressed to find someone whose favorite part of traveling is the waiting. Your patients are no different – they have better things to do than wait for an hour after their appointment was supposed to begin before being brought back to a treatment room.
Consider giving a small compensation, such as a $5 gift card, to patients who have been kept waiting for too long. This shows patients that you value their time and motivates your team to stay on top of the schedule.
Put the Patient’s Comfort First
Like flying, a trip to the dentist is generally regarded as an uncomfortable experience. Luckily for your patients, though, it doesn’t have to be. Be mindful of how a patient experiences a trip to your office: are the dental chairs comfortable? Does it smell nice? Is there calm music playing? Is there a water cooler or beverage station in the waiting room? Is the bathroom clearly labeled? Are there features available to distract patients undergoing long procedures, such as noise-cancelling headphones or televisions in the treatment rooms?
Try to locate and remedy the uncomfortable parts of your office experience, and your patients just may want to show up for their next appointment!
Maximize Your Team’s Skills
It’s important to make sure that every member of your team is able to maximize the use of their particular skill set. Having a responsible front desk team and office manager to care for business details allows the clinical staff to stay on top of treatments. Automating or eliminating any busywork tasks allows your front desk team to spend their time face-to-face with patients instead of scanning papers. Identifying and streamlining the processes where your team’s skills could be put to better use allows your patients to receive the first-class care they deserve.
Click here to find out how DentalForms can upgrade your patients’ experience to first class.
Lindsay Kyle, LindenWords